About us

Our Backstory

Since the inception of our company our aim has been to improve the water quality for people in a sustainable way. Being engineers and environmentalists at heart we wanted to create a better and more cost effective way to provide clean drinking water to everyone. We derive our passion from our purpose which was to develop purifiers with modern technology at affordable costs keeping in mind the dire aspects of our environment.

Filter it Now filters make sure that both the environment and you are safe & healthy. We aim to provide the best quality drinking water that is affordable and plastic-free so you and your family can have a healthier life.

Our Filters improve both the taste and quality of your water. They reduce up to 99% of chlorine as well as objectionable odors and sediments. It also reduces certain hard contaminants that may be present in your water such as: lead, copper, mercury, sodium, cadmium, fluoride, nitrate, and selenium.

Our Refreshing Water Filter is the best way to stay hydrated in the UAE.

Our refreshing water filter is the best way to ensure that you have access to refreshing, clean water, no matter where you are in the UAE. Our water filters are made with high-quality materials and are designed to remove all the impurities from water, giving you refreshing and pure water to drink.

Happy Customer 100%
Filtration Process 100%
Filters We Deliver 100%
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Health

Water makes up more than 80% of an adult’s body weight and it’s important you consume good quality water every day.

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Quality

Water makes up more than 80% of an adult’s body weight and it’s important you consume good quality water every day.

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Cost

Bottled water costs more compared to tap water in almost all countries but might not be clean or safe to drink.

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Environment

Say No to plastic bottles to avoid harmful chemicals in our environment and switch to Filter It Now for clean, healthy water.

Our Vision

To constantly upgrade our products and their technology through innovation and be at the forefront of the plastic free movement.

To be part of the VISION 2021 led by H.H. Sheikh Mohammed bin Rashid Al Maktoum, Vice-President and Prime Minister of the UAE and Ruler of Dubai, in the Sustainability Priority.

Our Mission

To create a better environment by focusing on health and plastic reduction to not only clean up our today but also our tomorrow.

To dedicate ourselves to give efficient products and services designed to fit the needs of various applications providing Quality, Service, Value and Technology (QVST)

We Listen and Work Together To Better Experience.

We listen to our customers and try to deliver the best quality filter in UAE. Our team works together to provide the best water filter to ensure that you and your family have access to refreshing, and pure water, no matter where you are in UAE.

10+

Years Of Experience

99%

Client Satisfaction Ratio

2000+

Likes

1700+

Followers

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